Dems Get New Tools, New Talent
Hat tip to Ruffini.
Great article on evolution of Democrat voter contact and field operations.
"In the post-1972 TV era, Democratic campaigns didn't have the tools or trained organizers available to direct large numbers of volunteers efficiently to where they needed to be. Now they do. And social networks like Facebook, Blackplanet, blogs and SMS, as well as basic e-mail, can be layered onto the clean new databases to reach voters wherever they are, for much less money than TV advertising. We are in the middle of a massive wave of campaign innovation, led by organizers who will eventually spread outward to every nook and cranny of progressive politics. The larger significance of this architectural revolution in progressive politics isn't clear, but it is the first sustained challenge to the dominance of television and direct mail in the political system since those media displaced urban party machines in the 1960s. For now, it's working against Republicans:"
Democrats should enjoy their lead for now...we won't behind for long.