I’m not much of a drinker. But when I do, gin and tonic is my beverage of choice (made with Bombay Sapphire…that’s the good stuff). But it looks like Absolut Vodka decided to stoke anti-American sentiment and is running the ad below in Mexico.
Yep, you’re seeing that map correctly. According to the LA Times:
The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an “Absolut” — i.e., perfect — world.
The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.
The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.
Ucedo, who is from Argentina, said: “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.”
But he said that were the campaign to run in the United States, it might fall flat.
Gee, you think? By the way, Absolut is running the ad in english in Mexico. I see the irony. Do you?